Getting Found
Being found used to mean ranking your website. Now a patient asks ChatGPT where to get a treatment and the machine names two or three practices before she clicks anything — and a Pew study found people click a result on just 8% of searches that show an AI summary, versus 15% without one. This is the advanced layer above the marketing foundations: how the AI engines actually decide who to cite, how to win the local map pack beyond a claimed Google profile, how to write content that ranks and gets quoted at once, and the website tech — speed, schema, and conversion tracking — that turns a site into a measured growth asset. Four lessons, every claim sourced, the checklists and audits inside the course.
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What you'll learn
4 lessons, in working order.
- 01
Get Cited by AI
How ChatGPT, Perplexity, and Google AI Overviews decide who to cite — and how to be the answer
- 02
Own the Map: Local SEO
The Local Pack, categories, NAP consistency, and turning reviews into Q&A
- 03
Content That Ranks and Gets Cited
Writing for search engines and answer engines at the same time
- 04
Your Website as a Growth Asset
Speed, schema, and analytics that actually get installed
Each lesson: a short video, a 2,000+ word deep-dive, verbatim scripts, and one action for the week. All of it unlocks at signup.
The numbers behind this module
Sourced, not asserted.
32%
of consumers had used an AI chatbot for health information in 2025 — double the 16% a year earlier
Rock Health 2025 Consumer Adoption Survey
8% vs 15%
share of searches where users clicked a result, with an AI summary present versus absent
Pew Research Center, March 2025 browsing data
~20%
of local-pack ranking weight now comes from review signals — up from ~16% in 2023
Whitespark 2026 Local Search Ranking Factors
Questions owners ask
Direct answers, then the lesson behind each one.
How do I get my med spa recommended by ChatGPT or Google's AI?
The engines weight what other sites say about you far more than what you say about yourself — your own homepage claiming excellence is nearly noise to them. Being named comes from consistent third-party mentions across directories, review platforms, and local press, plus answer-first pages a model can extract from and clean structured data. Profound's analysis of 680 million AI citations found each engine sources differently, but the durable levers are the same: third-party authority, direct answers, entity clarity, and freshness. The AEO lesson walks the build side and a monthly do-it-yourself check to see whether you're actually being cited.
What is answer engine optimization (AEO) and is it different from SEO?
AEO is optimizing to be cited by AI answer engines — ChatGPT, Perplexity, Google's AI Overviews — rather than only to rank blue links. It overlaps with SEO but adds emphasis on third-party consensus about your practice, answer-first content a model can lift, and structured data that makes your business unambiguous to a machine. It matters because more patients now get an answer without clicking: Pew found users clicked a link inside an AI summary only 1% of the time. The course covers AEO and classic SEO together, since one well-built page can win both.
How does a med spa rank in the Google local pack (the map)?
Google balances three forces: proximity (how close the searcher is — largely fixed), relevance (your category and page match — highly controllable), and prominence (reviews, citations, and mentions across the web). The fastest free wins are setting your primary category to your lead treatment, making your name/address/phone identical everywhere, and earning a steady flow of fresh reviews. Review recency and velocity now matter as much as lifetime count — Whitespark's 2026 report puts review signals at roughly 20% of local-pack weight. The local SEO lesson has the full field audit.
Does adding llms.txt help my med spa get cited by AI?
Not today. As of 2026 no major AI engine reads llms.txt in production — Google's team said so directly, and an Ahrefs study of 137,000 sites found 97% of these files were never requested by AI crawlers. It costs little to add and may matter someday, but don't pay a premium for it or let anyone sell it as the thing that gets you cited. Your third-party authority and answer-first content are what actually move AI visibility. The course is candid about which AEO tactics are real and which are hype.
Why does website speed matter for getting a med spa found?
Speed is both a Google ranking signal and a direct patient-loss problem. Google's Core Web Vitals set measurable thresholds (LCP 2.5s, INP 200ms, CLS 0.1), and Google's own research found 53% of mobile visits are abandoned when a page takes longer than three seconds to load. You paid — in ads, SEO, or referrals — to get that patient to your site, and a slow page hands her back to a competitor before she reads a word. The website lesson shows how to check your own site free and what to fix first.
How do I know if my getting-found efforts are actually working?
You measure booked patients by channel, not traffic or rankings. That means GA4 configured to track form and booking actions as conversions — plus call tracking, because a large share of med spa leads come by phone and GA4 can't attribute a call natively, leaving the phone-driven majority of your results invisible. Without it, every marketing decision is a guess and budget gets misallocated. The website lesson covers exactly what to instrument so decisions are measured.
Getting Found unlocks in one minute.
The lessons, the scripts, and the tools are free. No credit card. One signup covers your whole team.
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