The free business course for med spas & aesthetic practices
We train aesthetic teams to sell, price, and grow. It's all free.
43 lessons across front desk sales, consultation conversion, pricing & memberships, and marketing — every claim sourced, every script verbatim, built for your whole team.
Free forever · No credit card · Bring your whole team
Lesson 2 · 12 min
Answering the price shopper
“How much is Botox?” is a buying signal, not a price question.
The curriculum
9 modules. 43 lessons. Zero fluff.
Everything unlocks at signup. Go in order, or send each person on your team straight to the module their seat needs. See the full curriculum.
Module 01 · 4 lessons
Front Desk Sales Training
The person answering your phone controls more revenue than any provider's hands. Phone skills, price shoppers, speed to lead, and booking.
Module 02 · 6 lessons
Consultation Conversion
Consults are designed or they're winged — and the difference is the close rate. Structure, discovery, plan presentation, and follow-up.
Module 03 · 4 lessons
Device & Treatment Education
Teams that can explain treatments in patient language enroll more patients — no clinical claims required.
Module 04 · 6 lessons
Pricing & Memberships
Most med spa pricing is inherited, not designed. Margin math, packages, membership economics, and defending your price.
Module 05 · 4 lessons
AesthetixCRM Mastery
Real product training on AesthetixCRM — the daily-driver workflows for front desk, managers, and owners.
Module 06 · 7 lessons
Marketing Foundations
Before you buy marketing, make the assets you already own convert. GBP, reviews, your website, and when to bring in help.
Module 07 · 4 lessons
AI for Practices
The practical AI stack for an aesthetic practice: an answering service that never misses a call, booking that runs over chat and SMS, reactivation that works the database while you treat, and how to choose and roll it all out.
Module 08 · 4 lessons
Getting Found
How med spas get discovered in 2026 — the map pack, the answer engines (ChatGPT, Perplexity, Google AI Overviews), search that ranks, and a website built to convert. The advanced layer on top of the marketing foundations.
Module 09 · 4 lessons
The Growth Engine
Turn attention into booked, returning patients: the patient journey from first click to rebook, a review engine that compounds trust, lifecycle email and SMS, and the attribution to know what's actually working.
Inside every lesson
Numbers, scripts, and one action a week.
01
Watch
A 4–7 minute lesson taught to camera — short enough for a morning huddle.
02
Read
A 2,000+ word deep-dive: worked math, benchmarks, and where practices go wrong.
03
Say
Verbatim scripts for calls, consults, and follow-up — annotated line by line.
04
Do
One no-cost action for this week, and the single metric that proves it worked.
For the whole practice
Every seat has a module. Nothing is locked.
One signup covers the owner deciding on memberships, the manager rebuilding the consult, and the front desk answering tomorrow morning's first price call.
The owner
Pricing design, membership economics, and when buying marketing actually pays.
The manager
Consult structure, follow-up systems, and the metrics worth checking weekly.
The front desk
The calls, the price shoppers, the booking language — the revenue seat nobody trained.
Your next patient is already calling.
Whether that call becomes revenue is a trained skill. Lesson one takes twelve minutes.
Start the free course →