Marketing Foundations
Before you buy marketing, make the assets you already own convert. For local search, your Google Business Profile converts more patients than your website; your review volume and recency are rankable; your referral flow is designable. This module covers the owned channels in order, then the honest test for when paid help actually pays — because marketing amplifies operations, and at a $610 acquisition cost it cannot fix them. Four lessons, scripts and checklists inside the course.
Free forever · No credit card · Bring your whole team
What you'll learn
7 lessons, in working order.
- 01
Google Business Profile Is Your Real Homepage
For local search, GBP converts more patients than your website
- 02
Reviews, Referrals, and Reputation
Volume and recency are rankable; referrals are designable
- 03
A Website That Books Instead of Brochures
The five conversion elements most med spa sites miss
- 04
When and How to Buy Marketing
Marketing amplifies operations — it can't fix them
- 05
SEO Basics for Med Spas
How local and treatment search brings patients before your ad budget does
- 06
Paid Ads Basics: Meta and Google
Where the spend works, what to measure, and how to judge a vendor
- 07
Content Marketing Basics
Content that compounds versus content that just burns time
Each lesson: a short video, a 2,000+ word deep-dive, verbatim scripts, and one action for the week. All of it unlocks at signup.
The numbers behind this module
Sourced, not asserted.
13%
of bookings happen online at the median med spa
Zenoti, CY2025 platform data
42%
of healthcare appointments get booked outside standard business hours
Zocdoc 2024 patient survey
$610
patient acquisition cost in cosmetic and plastic surgery — highest of 18 specialties tracked
Patient Prism 2026 benchmarks
Inside the course
The Marketing ROI calculator — your true blended ROI, by channel.
Agency, Meta, PPC, influencers — put in what each channel costs and the leads it sends, and see what every marketing dollar actually returns. Set a goal, and take the gap to your team.
Questions owners ask
Direct answers, then the lesson behind each one.
Is Google Business Profile more important than a med spa website?
For local search, yes. Your Google Business Profile is your real homepage: it is what a nearby patient sees first, and it converts more patients than the website behind it. The GBP lesson covers the specific fields that change whether you show up, and what to maintain weekly rather than set once.
How do you get more Google reviews for a med spa?
Ask at checkout, while the satisfaction that made the visit good is still fresh — not in a batch email three weeks later. The practices with steady volume and recency are the ones who ask consistently at the right moment, and both volume and recency are rankable. Never offer anything in exchange for a review; the platforms prohibit it, and the course's ask scripts are written to stay compliant.
How should a med spa respond to a negative review?
Acknowledge, redirect offline, and never confirm in public that the person is or was a patient — that confirmation is itself a privacy problem. The reputation lesson includes response templates for both praise and complaints built around that rule.
When should a med spa hire a marketing agency?
After your operations convert, not before. Marketing amplifies operations — it cannot fix a phone that loses callers or a consult that does not close. With median staff utilization at 38% (Zenoti) and patient acquisition in aesthetics costing $610 (Patient Prism 2026), paying to pour more leads into a leaking funnel is the most expensive mistake in this module. The final lesson is the readiness checklist.
What makes a med spa website actually book patients?
Online booking, visible and working — plus the four other conversion elements most med spa sites miss. Only 13% of bookings happen online at the median practice, yet 42% of healthcare appointments get booked outside business hours and 89% of patients say the ability to schedule anytime matters. A site that cannot take a 9 p.m. booking hands that patient to one that can.
Go deeper
Guides that expand on this module.
Guide
The Honest Buyer's Guide to Botox Certification Courses (2026)
What Botox training actually costs, who's legally allowed to inject, and how to tell a serious program from a weekend cash grab — written by a business brand, not a course vendor.
Guide
The 2026 Med Spa Benchmarks Are In — Utilization Is Flat and Acquisition Costs Lead All of Healthcare
The newest platform and survey data show the average med spa running providers at 38% utilization while paying the highest patient-acquisition cost of any medical specialty.
Marketing Foundations unlocks in one minute.
The lessons, the scripts, and the tools are free. No credit card. One signup covers your whole team.
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